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Baz Luhrmann partners with Bombay Sapphire to launch campaign

Film director Baz Luhrmann, best known for his adaptation of Romeo & Juliet and, more recently, Elvis, has partnered with Bombay Sapphire to launch the “Saw This, Made This” campaign.

The objective of the campaign is to invite the public to share on social media what inspires them creatively, and what they have subsequently made, along with the hashtag #SawThisMadeThis. A before-and-after campaign then features which will showcase how partaking members of the public have turned their inspiration into a creative expression.

The culmination of the campaign will take place in 2023 across global arts organisations in London and New York, the former’s Design Museum. Luhrmann will act as creative director.

Speaking on the campaign, Luhrmann commented: "I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don't have to be labeled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you'll unlock a part of yourself you didn't know existed. By partnering with BOMBAY SAPPHIRE, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place.”

"With the support of BOMBAY SAPPHIRE, we will celebrate the culmination of the #SawThisMadeThis campaign during World Creativity Day in April. There’s no limit to what you can contribute to the initiative and I'm so excited to help inspire this next generation of creatives."

The multi-million dollar global campaign launched today across ten markets: the US, the UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands.

Mixologists across the globe have used the campaign to create Bombay Sapphire “Made This” cocktails, citing “Saw This” inspiration from their resident cities.

Global vice president of Bombay Sapphire, Natasha Curtin, said: “We are thrilled to be collaborating with incredible, visionary creative champions on our latest mission to stir creativity in people around the world. For over thirty years BOMBAY SAPPHIRE has collaborated with creators and artists with the purpose of giving support to and building a platform for creative self-expression. Like Baz and Juan, we believe in the importance of creativity - it is an essential part of what makes us human. With this campaign, we set out to show that creative inspiration is everywhere and to encourage people to reconnect with their own creative side.”

12 October 2022 - Bradley Weir