Pernod Ricard announces Publicis Santé as new media agency

Premium spirits and wine company Pernod Ricard USA has announced Publicis Santé as its new media agency of record for its portfolio of brands across spirits, wine and RTDs. 

The appointment comes as Pernod Ricard continue to build out an intental marketing accelerator.

The function is said to span across media, content, data and technology with the purpose of harnessing Pernod Ricard’s predictive insights and analytics.

Kristen Colonna, vice president of marketing accelator at Pernod Ricard USA, commented: “We’ve been impressed with Publicis Santé’s ability to enrich our proprietary data and insights and translate them into precision content and context that drives impact for our brands."

"We’re so excited to work with a team who can support our modern marketing machine, and create cutting-edge, cross-functional solutions that both mirror our competencies and bring differentiated analytics, activation and optimization offerings to drive continued growth and positive ROI from media and marketing.”

Publicis Media chief stategy officer, Sean Peters, added: “We’re honored Pernod Ricard has trusted us with this partnership. Pernod Ricard has a truly unique set of assets – powerhouse brands, cutting edge in-house capabilities, a depth of proprietary research, tech, and more. We’re thrilled to leverage our Power of One model to deliver even greater outcomes from their marketing investment.”

31 October 2022 - Bradley Weir