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Belvedere Vodka launches global campaign featuring Daniel Craig

Images courtesy of Juergen Teller

Premium vodka brand Belvedere has revealed its new global campaign, featuring James Bond actor Daniel Craig and directed by Academy Award winning filmmaker Taika Waititi.

The campaign film is set to debut in Times Square on 9 November, before appearing on billboards, with a succession of key events and reveals designed to make an impact in the hopes of becoming a global talking point.

In the UK, the campaign will debut in Piccadilly Circus on 21 November.

Craig and Waititi are not the only famous names involved with the Belvedere global campaign. JaQuel Knight worked as a choreographer, while the original tract was written and performed by Rita Ora and Giggs and produced by Invisible Men, Bandits and Hungry Man.

All stills from the campaign were photographed by Juergen Teller, with Christine Centenera styling the shoot with a modern edge.

The campaign is said to be inspired by the emotion of feeling free, hence its playful tone. 

The video can be found on Belvedere’s Instagram account.

10 November 2022 - Bradley Weir