Emporia adds Sempé Armagnac to portfolio

Emporia Brands has announced the addition of Sempé Armagnac to its portfolio. The initial launch includes four expressions of armagnac and two traditional aperitifs.

Emporia’s father and son team of James and Jack Rackham have crafted the range, using their 40 years of expertise in Armagnac. James Rackham has spent the last year working closely with Sempé’s Gérard Pujau, blending and hand-selecting casks for the UK market.

Launching on 22 November at Master of Malt, the range includes the following expressions:

• Sempé First Edition Single Barrel Cask Strength Armagnac - RRP £64.95, ABV 54.1%
• Sempé 18 Year Old Bas Armagnac – RRP £54.95 ABV 40%
• Sempé VSOP Bas Armagnac – RRP £38.50, ABV 40%
• Sempé VS Bas Armagnac – RRP £32.95, ABV 32.95%
• Floc de Gascogne (Rouge/Blanc) – RRP £18.95

Speaking on the additions, Jack Rackham commented: “We’re so pleased to be bringing such an iconic brand to the UK. It has been so exciting to blend the new expressions for our market and to carry on in Sempé’s innovative tradition with the new single cask Armagnac releases. There’s a real appetite for Armagnac in the UK right now and we’re excited to be part of the journey as the category continues to flourish.”

Jérôme Lassus, export manager at Sempé, concluded: “We are very excited about this collaboration and sharing our Armagnac with the UK. Without the English, Armagnac wouldn’t exist, so it feels right to be working with James and Jack on this release, sharing our expertise with the Emporia Brands team which shares the family spirit that is so central to our Armagnac house.”

18 November 2022 - Bradley Weir