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Proof Drinks to distribute aperitivo El Bandarra

Barcelona-based aperitivo has announced that its joining drinks specialists Proof Drinks’ distribution portfolio, which will see the brand become more widely available in the UK market, both on- and off-trade.

While the partnership will see the aperitivo make even bigger strides in the British market, it’s not new to the UK. This year alone, the team behind the brand has launched events such as Aperitivo Week (an eight-day celebration of the drink) and had a presence in festivals such as Love Supreme and Between the Bridges.

El Bandarra was founded by twin brothers Alex and Albert Virgill, with the former stating that they are “incredibly excited about our journey ahead.” The pair are said to have transformed their family 19th century winery.

Proof Drinks managing director John Vider commented: "El Bandarra is a true disruptor brand with high quality products which we believe can continue to capitalize on the growing Spritz trend.”

50cl bottles of El Bandarra Al Fresco are available to purchase at M&S stores across the UK, with 1 litre bottles of this expression and others available online at Amazon, Master of Malt, The Whisky Exchange, Fenwicks and the brand’s own online store

15 December 2022 - Bradley Weir