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Brown-Forman acquires Diplomático Rum

Brown-Forman has announced that its acquired Diplomático Rum, giving the company an entry into the growing super-premium + rum category.

As part of the acquisition, Brown-Forman has added a production facility to the company which is located in Panama. 

The rum will continue to be produced and aged by Destillers United Group S.L. in their original distillery, situated at the foot of the Andes mountain.

Lawson Whiting, President and CEO at Brown-Forman: “Brown-Forman’s super-premium portfolio continues growing to meet the preferences of global spirits consumers. Today, we’re pleased to officially welcome more than 100 new employees to Brown-Forman as we close on our acquisition of the Diplomático Rum family of brands, and add the No. 1 super-premium and ultra-premium rum to our portfolio.”

6 January 2023 - Bradley Weir