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Rémy Cointreau returns to Super Bowl for third successive year

Rémy Cointreau has announced its first national advertisement in the USA at the Super Bowl, featuring the House of Rémy Martin. 

Super Bowl LVII will take place on 12 February, with Rémy Cointreau purchasing a 60-second spot during its first quarter which is said to highlight the teamwork of the brand and its pursuit of excellence. 

It marks the brand’s third year in a row investing in the Super Bowl, the first at a national level. Last year, Rémy Cointreau aired a 30-second advertisement for its Islay gin brand, The Botanist.

In the year prior, they debuted at the big game with a 30-second advertisement during the Big Game with a 30-second advert in 15 markets for premium French liqueur Cointreau.

Nicolas Beckers, Chief Executive Officer, Rémy Cointreau Americas stated: "This national campaign reinforces our continued investment in having our brands show up during one of the biggest sports moments of the year and is a major milestone in the growth of Rémy Martin. 

“As a nearly 300-year-old brand, Rémy Martin is constantly evolving to celebrate collective success and a passionate commitment towards excellence.”

12 January 2023 - Bradley Weir