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Heaven Hill launches Carolans Peanut Butter

To celebrate National Peanut Butter Day in the USA this past week, Carolans Irish Cream has launched its latest line extension, Carolans Peanut Butter.

The new expression is made with farm fresh Irish cream, premium Irish whiskey and naturally harvested honey. 

Bottled at 34 proof (17% ABV), the expression has been described as having a rich, peanut butter mouthfeel with notes of honey sweetness. 

It joins Carolans Cold Brew and Carolans Salted Caramel as the third line extention in the range.

Speaking on the release, Heaven Hill Brands senior brand manager MaryCrae Brotzge commented: “We are excited to launch Peanut Butter as our latest Carolans Irish Cream extension. Peanut butter has proven to be consumer-favorite flavour and we know that it will pair perfectly with the rich, smooth taste of Carolans Irish Cream. Coming off the boom of Irish Cream Whiskies over the past two years, now is the perfect time to deliver a new flavour profile under this successful brand.”

Carolans Peanut Butter will be available initially in the USA beginning in February of this year, with the tagline “Enjoy Every Sip” to be used to encourage consumers. It’s SRRP is $14.99 per 750ml bottle.

25 January 2023 - Bradley Weir