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Hoxton Spirits launches new bottle designs and spirits

Hoxton Spirits has announced that they are launching new packaging and three new pioneering spirits, including Hoxton London Spritz, Hoxton Spiced Whisky and a classic Dry Gin.

The production of the new range is part of the brand’s business strategy, providing consumers with the opportunity to enjoy the spirits. 

The new packaging is designed to complement the premium quality of the liquid as well help it to compete against the market’s more traditional brands. The aim of the new bespoke design was to integrate pop colours while still remaining consistent with the brand’s regular style.

Hoxton London Spritz is said to be inspired by Italian Aperitivo and elements of British summer, bottled at 20% ABV at an RRP of £28.95. Its whisky expression, Hoxton Spiced Whisky, is bottled at 40% at an RRP of £38.95, the highest priced of the new launches.

The Dry Gin release is bottled at 40% with an RRP of £31.25, and is described as clean, fresh and crisp.

Founder Gerry Calabrese commented on the new launches: says “We have always been focused on flavour, regardless of the category, the liquid has to stand up on its own. The journey over the last ten years has now come to a place that I feel is most representative of our brand vision.  We want consumers to know we are a brand which represents a lifestyle quality and flavour which the new bottle and liquids now delivers. My ambition was always to create innovative products across multiple spirit categories under one brand, Hoxton . This is the category innovation we always envisaged and now we are there.”

The range is available in the UK from 14 February, at Hoxton Spirits’ online store, as well as Drinks Supermarket, Amazon, Whisky Exchange, Master of Malt and Drinks Direct.

10 February 2023 - Bradley Weir