Bacardí Rum launches Caribbean Spiced

Bacardí Rum has announced the launch of its new Caribbean Spiced, the brand’s first premium spiced aged product. The expression is created using pineapple, coconut, vanilla and cinnamon, conjuring up distinctive flavours of the Caribbean.

With smooth aged rum as its based, Bacardí Caribbean Spiced uses the sweetness of coconut blossom, combined with cinnamon, vanilla and the subtle oaky char from the barrel. 

The colour has been described as deep amber, with the mouthfeel described as warm and aromatic.

The rum is said to be designed for all occasions, whether combined with cola, or in a classic tropic cocktail.

Rum blender Noidys Herrera commented: “The coconut tree has always had a strong link to the Bacardi family, being the emblem of the company symbolising the coconut palm (El Coco) that was planted at the original BACARDÍ Rum distillery. It is also known in my culture as the tree of life. The magic of the new BACARDÍ Caribbean Spiced comes from the coconut sugar blossom, a unique and widely unused part of the coconut,” says Herrera. “Just like bartenders, I love to experiment and play with flavours, giving rum fans a sensory experience that will transport them to the Caribbean with every sip.”

Bottled at 40%, the expression is available on Mixlab and Ocado at a price of £24. In April, the rum will land with various retailers, including Tesco and Waitrose.

Dickie Cullimore, Bacardí’s Global Brand Ambassador, added: “Category research showed us that flavoured and spiced are the fastest growing segments in rum and specifically premium rum, and the Piña Colada has risen through the ranks as a top 5 cocktail.  Even more exciting was our discovery that people were looking specifically for unique flavours and aged rums. Understanding this desire was key in creating BACARDÍ Caribbean Spiced and ensuring the flavours and aged rum quality were intensified to deliver the best craftmanship and taste.”

More information can be found at Bacardí’s website.

3 March 2023 - Bradley Weir