SPECIAL REPORT: Kendall Jenner's 818 Tequila launching in UK

818 Tequila, the premium brand owned by Kendall Jenner, is set to launch in the UK through Spirit Cartel.

Named after Jenner’s area code in Calabasas, California, 818 Tequila features three expressions: Blanco; Reposado and Añejo. The former is the least expensive of the releases at an RRP of £48, while the latter is the most at £65.

Each blend has been crafted from 100% Blue Weber Agave, handpicked by jimadores from the lowlands and highlands of Jalisco, Mexico.

On the upcoming UK launch, Jenner commented: “I can't wait for people across the UK to experience the magic of 818 Tequila. We're arriving in London just in time for the start of spring, and I know everyone will love our delicious tequila when they try it."

The Tequila brand has already been available across the USA, Canada, China, Dubai and select Caribbean markets.

From 10 March, it will be available to buy through Venus, Speciality, Enotria & Coe and off-trade exclusively at Selfridge’s London, Manchester, Birmingham and its online store.

Director of Tequila operations at 818, David Yan González, said: “The UK represents an exciting new market for 818 where we see the popularity of agave-based spirits increasing. This is an amazing step for us.”

More information can be found at the 818 website.

9 March 2023 - Bradley Weir