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Inaugral Amber Island bottle releases sell out in seven minutes

Web3 spirits membership community Amber Island has revealed that its launch of inaugural bottle releases have sold out in seven minutes.

30 bottles were produced exclusively for Amber Island members to purchase through a NFT, with each bottle (NFT) selling for $2,700.

The bottling was created by The Glenturret’s master distiller Bob Dalgarno from select casks which were laid down over three decades ago and blended with the original 30 year old spirit. Amber Island commissioned digital artist Mark Constantine to design the bottle’s label, said to be inspired by a cathedral painting of the genesis.

Each bottle owner will also receive an invitation to attend a private tour of The Glenturret, and an even select fewer will be drawn at random to attend an experience at The Glenturret LALIQUE restaurant.

Glenturret managing director John Laurie commented: “For such a traditional distillery to move into the web3 space, we would only be comfortable doing this with such a credible, fully backed and well-resourced platform such as Amber Island; engaging with this community of whisky fans has already been a rich and rewarding experience for us, culminating in our first ever drop selling out in a brand record time of just 7 minutes.  On a recent masterclass, I noticed the son (in his 20’s) of one of our collectors on the call, it struck me that this was the perfect example of how, as a brand, being present in web3 in a credible way; allows us to communicate with a younger audience who share our brand values, but in an environment, they are more comfortable in.”

Amber Island venture lead Shenr-Jye Hon added: “It has been a privilege to partner with The Glenturret for our inaugural bottle release. They’re an iconic brand who recognise the importance of creating the next generation in rare spirits collecting. The success of the inaugural bottle release reinforces the enormous potential of bringing the spirits and web3 worlds together. Amber Island’s innovative approach to make purchasing rare spirits easier, more secure and accessible has been extremely well received by international collectors and connoisseurs in both the traditional and web3 space, and we have already seen resales of The Glenturret Amber Island Limited Edition 30 Years Old, since last week’s release.”

14 March 2023 - Bradley Weir