OSS Craft Distillery hires new CEO

OSS Craft Distillery, the company behind Bareksten Spirits, has announced the appointment of Henrik Ellström as its new CEO.

Ellström comes from Pernod Ricard and recently held the position of global brand director for one of the world’s leading spirits brands, Absolut Vodka.

Speaking on his new role, Ellström commented: “I am impressed by what Bareksten has achieved with limited resources but with passion combined with strong entrepreneurship. It feels very motivating to have the opportunity to lead the development of Bareksten going forward, to take the brand to the next level internationally and to challenge the more established brands in the category.”

Founder Stig Bareksten has led the company from its inception in 2016, and rather than stepping back, is moving into a new role which will focus on product development and commercialisation. He said on the decision: “The idea has been from the very beginning to become a national and then an international brand. We are well on our way with that job. Therefore, the timing of bringing Henrik into the team is perfect. This also gives me more time to focus on product development and branding.”

OSS Craft Distillery has been at the forefront of the Norwegian gin market, as well as experiencing strong growth in several international markets. The company’s ambition, it’s said, is to establish itself as a central brand in the international super premium category. 

Ellström’s 10 years plus experience in leading spirits industry roles will be central to any further growth and success of the company.

21 March 2023 - Bradley Weir