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Cutty Sark celebrates 100 years; Label 5 presents new packaging

Cutty Sark Blended Scotch Whisky has unveiled a vintage anniversary limited edition to celebrate the brand’s 100 year anniversary.

The new festive and vibrant label will appear on its original range, as well as a giftbox, with the same Cutty Sark inside the bottle. 

To celebrate, the brand has put in place a global anniversary plan, with the release of the new campaign Never Ending Adventure, as well as the launch of a Commemorative Edition whisky also in the works to bring together all the craftsmanship and personality of the whisky.

Commenting on the release, brand manager Manon Brochet said: “This limited edition emphasizes the brand legacy and maritime anchoring, along with its adventurous personality and international dimension.” 

Meanwhile, Label 5 Scotch Whisky has presented its new packaging identity, in exclusivity at ProWein trade fare.

The new presentation includes a new redesigned logo, said to develop and revitalize and give more status to the brand.

In 2022, Label 5 sold 2.5 million cases of whisky, across 100 countries.

International whisky manager Clémence Leclerc commented: “We are very happy to present this new design for LABEL 5 to reinforce the brand DNA and deliver greater shelf standout”

La Martiniquaise is a leading spirits group in France, founded in 1934 and currently employs 3,400 people. For more information, visit its website.

4 April 2023 - Bradley Weir