Ultra-premium Vodka Desi Daru officially launches

Desi Daru, an ultra-premium vodka brand that celebrates the best of both India and Britain, is set for its official launch. 

Owned by British-born Indians Mohit and Aneet Singh, Desi Daru uses ingredients from both the jungles of Maharashtra and the English countryside.

The brand’s Alphonso Mango-flavoured vodka was judged the best UK Flavoured Vodka at the World Drinks Awards, moving on to compete for the title of World’s Best Flavoured Vodka against other country winners.

Desi Daru is said to have ambition expansion plans for the remainder of 2023. There has already been appearances in some of the UK’s top bars and restaurants, from Mayfair’s Michelin-starred Benares to Fitzrovia’s Pahli Hill, as well as the Coburg Bar and the acclaimed Connaught Hotel.

Mohit Singh commented on the launch: "As British-born Indians, my co-founder Aneet and I wanted to create a vodka that celebrated the best of both worlds. We wanted to create something truly special that would showcase the highest quality ingredients from India's Ratnagiri to the lush English countryside. The journey has been a labour of love, and we are thrilled to finally share Desi Daru with the world. 

“The purity of the water and the indulgent quality of the Alphonso mangoes we use, distilled rather than infused, creates a full and smooth flavour. We believe Desi Daru is a reflection of us, and we are proud to share our heritage with the world through this unique spirit.”

Desi Daru is available to buy from Amazon at £35.00 for a 70cl bottle.

26 April 2023 - Bradley Weir