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Patrón El Cielo releasing worldwide

Patrón Tequila has announced the global launch of its latest expression, Patrón El Cielo.

Bottled at 40%, the new release has been distilled four times and uses the smallest copper pot still at Hacienda Patrón. It’s created using Weber Blue agave, water and yeast and crafted in small batches. 

The tequila is packed in a glass bottle fitted with gold designs inspired y the volcanic tahona stone used to produce the brand’s Tequila, with other elements inspired by the agave fields and light found within the Jalisco Highlands of Mexico, home of Patrón.

Kathy Parker, global chief marketing officer, commented: “PATRÓN EL CIELO is radiantly smooth offering a unique experience for tequila drinkers delivering an impressively rare, naturally sweet taste. By taking our iconic Silver tequila and expertly using a fourth distillation to develop an amazing, prestige tequila, a first within the category, Master Distiller David Rodriguez really pushed the boundaries with a distinctive process—the complexity of distilling tequila without sacrificing flavour requires remarkable talent and we’re immensely proud of this bold innovation his team created.”

David Rodriguez, master distiller added: “For the first-time ever, we developed a prestige tequila with a fourth distillation—a process that is extremely rare within the industry—using the smallest copper pot still at Hacienda PATRÓN. While adding another stage of distillation is commonly misconceived as a culprit for diluting flavour, that was not the case for PATRÓN EL CIELO. At PATRÓN, our goal is to achieve perfection in every drop—by using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth tequila.”

Patrón El Cielo is available in the UK from 3 July, exclusively for one month at Selfridges London, Manchester and Birmingham stores as well as online and in premium bars at an RRP of £170.

27 April 2023 - Bradley Weir