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Black Tower Club Edition range launching in Asda UK Stores

German wine brand Black Tower has announced that its new premium Club Edition range will be available in Asda stores across the UK from this week. The range has been developed specifically to appeal to wine shoppers who are looking for value-for-money luxury.

Expressions in the 100% vegan range include the newly crafted Riesling, Sauvignon Blanc and Pinot Noir Rose, all dry in style. Each is presented in a bespoke Club. Edition cut-glass bottle.

Black Tower’s UK sales director Ian Wingate commented: “We’re really excited to announce Club Edition’s launch in Asda. Black Tower remains one of the most recognised wine brands in the UK and we’re confident the new single-varietal Club Edition range will really delight Asda shoppers and create a new generation of Black Tower fans, while appealing to all our loyal customers who have consistently supported Black Tower for over 50 years. With Club Edition, we’re looking forward to helping everyone celebrate a little more in future.”

The release has been timed to parallel with the brand’s new #goodtimeswithblacktower marketing campaign.

Asda stores will stock Club Edition priced at £8 from May. Most stores are currently giving an introductory offer at their wine shelf spots for a limited time price of £7. 

More information can be found at Black Tower’s website.

17 May 2023 - Bradley Weir