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Kingdom and Sparrow named Design Agency of the Year

Kingdom and Sparrow have been named Design Agency of the Year at the 2023 Icons of Rum awards, for their naming and brand design on Makai.

For premium rum brand Makai, Kingdom and Sparrow’s brand work included creative brand strategy, including the naming and brand design. 

Kingdom and Sparrow are a B Corp certified brand design agency, with some of their most notable rum brands including fellow B Corp certified brand Hattiers, as well as 8-Track.

Creative director Johnny Paton commented on the win: “For us it’s about crafting impact in the spirits category. We’re proud to be working with exciting, progressive brands all over the world and our craftsmanship can help them tell their story and really connect with their market.”

Kingdom and Sparrow use strategic insight and visual engagement. To speak to them more about brand work, contact the brand’s client director at

22 May 2023 - Bradley Weir