Cazcabel Tequila launches in Germany

Tequila brand Cazcabel is continuing its global expansion with the announcement of a long term distribution contract with German firm Schwarze and Schlichte. The company will stock the full range of the spirit, which includes: Blanco; Reposado; Coconut; Honey and Coffee.

The launch in Germany will be accompanied by sample bottles, a roll-out in online retail and a Cazcabel stand at the Bar Convent Berlin 2023.

All varieties of the Tequila will be available at an RRP of less than €30 in Germany per expression. 

The move comes as Tequila’s volume share of the spirits market continues to grow, with a volume share of 1.6% in 2016 growing to 2.5% in 2023.

Schwarze and Schlichte managing director Katharina Schwarze commented: “CAZCABEL Tequila fits perfectly into our portfolio. We are certain that the premiumization trend will continue in the tequila market in the future and that with CAZCABEL Tequila we can offer one of the hottest brands in this segment worldwide. We see great potential here.”

Cazcabel distillery director Uziel Vazquez added: “We are very pleased to finally expand our international presence of CAZCABEL in Germany with a strong partner!”

More information can be found at both the Schwarze and Schlichte and Cazcabel online websites.

5 June 2023 - Bradley Weir