Eden Mill and LTA to continue partnership

Eden Mill Distillery St Andrews is set to continue its partnership with the Lawn Tennis Association (LTA) following a successful season.

After serving the Eden Mill Gin & Tonic across tournaments last year, Eden Mill will continue to be the official spirit of British tennis at several upcoming events.

Eden Mill’s limited edition Wildcard gin – created with tennis fans in mind – will be served alongside the brand’s alcohol-free ready-to-drink range at four major international grass court event.

Eden Mill’s CEO Stella Morse commented: : "Both Eden Mill and the LTA have a shared respect for heritage and a passion for connecting their communities and audience, and our partnership presents a perfect synergy.

“Ahead of the opening of our incredible new distillery on the University of St Andrews’ Eden Campus, we’re looking forward to bringing our unique story and range of gins to new audiences for a second year with the LTA.”

The LTA are the national governing body of British tennis and partnered with Eden Mill last year. This year’s selection of new serves available for fans include The Ace, a strawberry syrup and raspberry and orange blossom soda added to Wildcard gin.

Gary Stewart, head of commercial and operations at the LTA, added: “With the British grass-court season just around the corner we’re looking forward to continuing our successful collaboration with Eden Mill. 

“The limited edition Wildcard Gin was a big hit with fans last year so we’re delighted to be able to offer a great range of options to fans again throughout the summer.”

Wildcard gin can also be purchased via the Eden Mill website at £35 per bottle, if not attending any LTA events or matches.

16 June 2023 - Bradley Weir