Destilería Serrallés releases Don Q Naranja

Destilería Serrallés Inc, the producer of Don Q, has announced the release of Don Q Naranja, a flavoured rum aged in American White Oak barrels for up to 18 months with natural orange essence and flavour.

It marks the fifth expression in the brand’s flavoured portfolio, with the spirit described as tropical, with citrus notes and hints of orange. The brand has recommended the use of rum in various cocktails.

Silvia Santiago, maestra ronera, commented: “We’ve been creating exceptional, dynamic rums for nearly 160 years, and Don Q Naranja is a vibrant example of how we craft our aged rums and infuse with all natural ingredients to create an unparalleled flavored expression.”

The rum is available at an MSRP of $14.99 for a 750ml bottle.

Gabriella Ripepi, chief marketing officer, added: “Flavored spirits and low-ABV drink options are on the rise and Don Q Naranja is the perfect embodiment of both, providing more options to those that want to imbibe responsibly. Additionally, the refreshing orange essence is among those flavor profiles that we anticipate to see trending this year.”

20 June 2023 - Bradley Weir