Proof & Company partners with Marriott International

Proof & Company, one of Asia Pacific’s leading independent spirits companies, has announced a partnership with Marriott International, who will act as their strategic spirits partner.

The partnership officially began at the start of June, marking a major strategic expansion in Proof & Company’s hospitality spirits distribution in the Greater China market.

With a strong emphasis on ecoSPIRITS – the low carbon, low waste distribution technology pioneered by Proof & Company – the partnership will also raise sustainability effors in the region’s Marriott International hotels.

Marriott International’s COO Michael Malik commented: "We are very pleased to start this meaningful partnership with Proof & Company. Based on Marriott Bonvoy’s extensive F&B portfolio, the partnership underscores our commitment to continuously refining each detail of our offerings. It also enables us to introduce more ways to reduce our carbon footprint, which is a testimony of our long-standing ambition to practice sustainability in every aspect.”

Proof and Company CEO Paul Broadbent delivered a speech at the 2023 Marriott International Greater China Food and Beverage Conference. Not only will the company supply the range for the hotel group’s new spirits programme, but also provide consultancy, spirits education and training via Proof Creative.

Broadbent said: “We’re thrilled to be partnering with this iconic hotel chain across different cities in China, not only because it allows us to harness our extensive logistics and supply network to support their spirits offering, but also because it engages our award-winning ‘Proof Creative’ team with their hotels to elevate the beverage experience. We can’t wait to get started and are particularly excited to be embedding the ecoSPIRITS technology into such a large platform, helping to reduce waste and carbon emissions, something we are all striving to achieve in today’s world.”

More information can be found here.

28 June 2023 - Bradley Weir