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Kingsland Drinks expands Campaneo range

Following its continued success for Campaneo, Kingsland Drinks has announced the expansion of the range with the addition of a new Sauvignon Blanc variety and a new convenient Bag in Box (BiB) format. 

Morrisons has welcomed the range of the Spanish wine brand to its UK stores, with a roll out expected from 10 July. The Sauvignon Blanc and BiB formats for the Tempranillo and Sauvignon Blanc will be new offerings to the UK, while the Garnacha and Tempranillo are currently available across Tesco stores.

The new listings will be supported by consumer PR, influence campaigns and an ongoing partnership with Miguel Barclay. An all-year round two for £10 deal will be active in Morrisons from launch.

Kingsland senior brand manager Jade Fowles commented: “Campaneo wines have the look, feel and taste of a premium wine brand, but at an affordable price point. We are investing in the brand to tap into the ever-growing wave of consumers seeking quality products on a budget. 

“Growing the range, with the launch of the Sauvignon Blanc and Bag in Box formats, also demonstrates increasing consumer thirst for exploring both Spanish wines and more eco-friendly, yet good value packaging options. 

“With the backdrop of the cost-of-living crisis, today’s consumers are shopping more cautiously, with value wines becoming more important to the category. Campaneo’s brand proposition - centred around its outstanding reviews, affordable price points, and exceptional quality liquid – helps cement its place on wine aisles as an option savvy sippers will love and is helping recruit more shoppers into the brand.” 

4 July 2023 - Bradley Weir