Spanish craft brewery Cervecera Península has partnered with Euroboozer, who will exclusively bring its wide selection of beers over to the UK, including one brewed exclusively for UK distribution.
The UK-exclusive beer, anmed La Fiesta, is a Spanish ale brewed using local oranges in the city of Madrid. It’s available in both 330ml cans and in 30KL kegs, initially available at Graceland sites in London.
A first pour event is set to take place on Thursday 20 July at Red Hand.
Euroboozer are said to be targeting high-end Spanish and Mediterranean restaurants and UK craft-focussed on-trade, plus speciality and multiple retailers, as part of the distribution strategy.
Euroboozer managing director Martyn Railton commented on the partnership: "For us, working with Cervecera Península just makes sense. They're one of Spain's most exciting breweries and we can't wait for their beers to be available in the UK. We've also been working closely with Cervecera Península for nearly a year now on La Fiesta and we're really pleased with the final result. It's a crushable Spanish pale ale loaded with Spanish oranges, absolutely perfect for the summer."
Román Jove, founder of Cervecera Península added, "following the success of the beers in Spain, we're thrilled to be partnering with Euroboozer to help expand our customer base."
7 July 2023 - Bradley Weir