Stauning Whisky appoints SipWell as travel retail partner

Global premium drinks business SipWell has been appointed as exclusive travel retail sales and brand building partner for Danish whisky Stauning across multiple international markets.

Sipwell will support the whisky brand in developing their global travel retail footprint with international partners and distributors.

The agreement takes immediate effect and aims to boost Stauning availability across key global hubs and destination airports.

Commenting on the partnership, Andrew Torrance of SipWell brands said: “This is a fabulous addition to our portfolio – the Stauning team is justifiably highly-rated for its innovative engineering, fermentation and a boldness in whisky making that is setting new standards. 

“ Theirs is a truly compelling story that we will now take around the world as a leading example of what can be achieved if you decide to go your own way and ignore convention. We know they won’t stop pushing boundaries in creating really exciting and unusual whiskies.”

Keiran Cusker, global head of sales at Stauning, added: “We have been experimenting for over a decade and now have a core range we are all extremely proud of – so proud in fact - we simply want to take our unique whiskies around the world with the help of the SipWell team. 

“We are not slowing or stopping the innovation and will be bringing more specials and limited edition Danish creations to market. It’s also important to us that SipWell wants to tell our story and help us grow lifelong advocates for Stauning Whisky.”   

10 July 2023 - Bradley Weir