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Tequila Rose launches Ibiza campaign

Tequila Rose has launched a campaign targeted at customers on the island of Ibiza across the UK this summer. It will be activated across the on and off trade and amplified through paid social media and PR as well as an influencer and celebrity marketing campaign.

On trade partners, The Adventure Bar Group (from 1 June to 30 July) and O’Neill’s pubs (1 July to 26 August) will be giving consumers the chance to win a trip for two to Ibiza Rocks should they purchase a Tequila Rose shot or cocktail.

Sophie McLeay of Tequila Rose commented on the competition: We want our fans to enjoy every moment this summer, and what better way to do this than giving two lucky winners and their bestie the chance to win a luxury trip to the ultimate party island whilst enjoying their favourite pink drink.”

PR agency Democracy have called upon Love Island season seven contestants Chloe Burrows and Millie Court to bring the campaign to life in Ibiza supported by a calendar of activity.

Jen O’Grady of Democracy said: Choosing the right talent to amplify this campaign and connect with our audience was key to setting up this campaign for success.

“This content will not only create the ultimate FOMO, but bring the party to UK fans across the whole of the summer wherever they eat, drink and play.”

More information on the competition can be found here.

13 July 2023 - Bradley Weir