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O-I Glass and FX Matt Beverage Company in new partnership

O-I Glass, Inc. and FX Matt Beverage Company has announced a new partnership to introduce glass packaging innovation and accelerate the speed to market for the Drinktainer.

Both O-I and FX Matt provide insight and expertise to overcome challenges faced when trying to develop products in crowded space. The co-packing partnership will offer brands the opportunity to innovate with Drinktainer through a streamlined co-packing process.

“FX Matt is the ideal co-packing partner, bringing experience, know-how and speed to market for brands seeking to leverage the superior design and sensory benefits of Drinktainer® for their beverages,” said Sarah Brennan, North America Marketing & NPD Director

Drinktainer features a wide-mouth opening, closing the gap on the optimal drinking experience. Recent market research, according to the brand, shows that 61% of consumers likened the Drinktainer to drinking from a glass and enjoyed its premium appeal. The 42mm RipCap offers an opening ritual suitable for most carbonated beverages and creates a pop. 

“In our 135-year history, we have thrived by going to market with new and innovative beverages and packages that delight our customers and our consumers, said Fred Matt, President & CEO for FX Matt Beverage Company. “We look forward to building Drinktainer® into a premium ‘must have’ beverage container with O-I.”

To learn more about the Drinktainer and its solutions for beverage consumption, read on here.

14 July 2023 - Bradley Weir