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Gruppo Montenegro in new UK distribution partnership

Global spirits company Gruppo Montenegro has announced its strategic partnership with Proof Drinks for the distribution in the United Kingdom of its Made in Italy brands.

With the formation of the partnership, Gruppo Montenegro is expanding its marketing reach to ensure the spirits are readily available to UK consumers. It will also enable to leverage their distribution network, market knowledge and customer relationships.

The portfolio of drinks to be distributed in the UK include Amaro Montenegro, Select Apertivo, Vecchia Romagna and the broader Heritage Collection.

Marco Seminaroti, europe director at Gruppo Montenegro, commented: We are delighted to partner with Proof Drinks in the UK. Together there is a great growth opportunity for our brands, building on the foundations established in the UK market. 

“We are committed to long term sustainable growth and look forward to unleashing the full potential of our portfolio.”

Proof Drinks managing director John Vider added: "Gruppo Montenegro brands have a rich history and unmatched quality, which perfectly aligns with our commitment to offering distinctive and innovative spirits to the UK market. We are very excited to amplify the growth that their brands have shown over the last few years.”

More information on Gruppo Montenegro and the new partnership can be found at their website here.

17 July 2023 - Bradley Weir