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Champagne Lanson and All England Lawn Tennis Club in new five year agreement

Champagne Lanson has announced that its renewing its partnership with The All England Lawn Tennis Club. For another five years, the brand will be the official partner to The Championships, Wimbledon.

2023 marked the 47th year of the associations between the two, with an estimated 4,000,000 glasses of champagne raised at Wimbledon since the partnership begun back in 1977. The Gentlemen’s Singles Final in 2016, won by Andy Murray, marking the record one day number.

The new agreement will last through to 2028, with 2027 marking the 50 year celebration of the partnership. 

François Van Aal, president of Champagne Lanson, commented: "We are thrilled to renew our partnership with the All England Club for another five years. Champagne Lanson and the All England Club passionately uphold the values of tradition, transparency, legacy and savoir faire after an already 46 year-long and successful association. Wimbledon continues to be the pre-eminent global tennis tournament, hotly anticipated by our customers worldwide and we love sharing these amazing sporting memories with them. This renewed partnership will also ring in the 50th year of our association with The Championships, Wimbledon in 2027, and will be cause for much celebration at The House.”

Usama Al-Qassab, marketing and commercial director at the All England Club, added: “We are delighted to extend our long-standing partnership with Champagne Lanson for another five years. A day out at Wimbledon is a special occasion for our guests and Champagne Lanson is the perfect accompaniment as they celebrate. The renewed agreement will see The Championships and Champagne Lanson enter a sixth decade of partnership, a remarkably enduring relationship, of which we are very proud.”

18 July 2023 - Bradley Weir