Kingsland Drinks signs distribution deal on Ukrainian wines

Kingsland Drinks has signed an exclusive distribution deal to bring Ukrainian wines to UK market.

From August 2023, six premium wines from Ukraine will be available to UK supermarkets, retailers and independent wine merchants via the importer and distributor.

The Bolgrad range is varietal led with a Pinot Grigio, a Chardonnay and a Chardonnay Sukholimansky in white wines, along with a Pinot Noir rosé. And in red wines, the brand offers a Cabernet Sauvignon and a Saperavi. A project wine Odesa Black will join the range later in 2023.

Each wine will be priced around the £10 mark, and each will be presented with branding featuring a vine growing from the letter B in yellow and blue thread, designed in Ukraine.

The deal was brokered with Alcoline, distributor of Bolgrad wines and one of Ukraine’s largest drinks producers.

Commenting on the new deal, Kingsland Drinks buying manager Kathryn Glass said: “We’re incredibly proud to play our part in bringing these wines to the UK. All six wines are distinctive, elegant, of a high quality, and really show the breadth of wines available from Ukraine. Bolgrad wine is a well-known favourite in Ukraine, and is the number one brand for still wines, so we know British audiences will welcome it with open arms and will be astounded by the high quality of both the native and international varietals.”

Alcoline CEO Vitaly Shmulevich added: “Bolgrad is a brand that has gained consumers not only the Ukrainian market, but also in the European Union, Central Asia, Japan and China. Entering the UK market is a significant step for us, and we are delighted to have forged a strong partnership with Kingsland Drinks.  It is always very important for us that the values of our partners’ businesses match our own so we know it will result in a mutually beneficial result for both sides. As Ukrainian wines makes their mark in the UK, we’re keen to inspire confidence in the premium quality of our products, owing to over 50 years of experience in wine production, and we’re excited for Bolgrad to be many people’s first experience of Ukrainian wine.”  

20 July 2023 - Bradley Weir