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Beam Suntory and Frucor Suntory announce Suntory Oceania

Beam Suntory and Frucor Suntory have announced Suntory Oceania, a new AU£3B multi-beverage partnership across both premium spirits and non-alcoholic segments in Australia and New Zealand.

Under the new umbrella, both brands will together create the fourth-largest ANZ beverage group in Oceania with full end-to-end control of its portfolio, including manufacturing, sales and distribution. 

Preparation is underway, with the aim of the partnership to be operational for mid-2025 in Australia and 2026 in New Zealand.

Leading brands for Suntory Oceania will include Jim Beam and. Maker’s Mark Bourbon, Hibiki Japanese whisky, Canadian Club whisky and many more.

Frucor Suntory CEO Darren Fullerton commented: “This new venture is all about bringing the best of Suntory to Oceania. With the ability to accelerate our growth trajectory, we strongly believe it will redefine market dynamics and offer more consumer beverage moments from sunrise to sunset, unlocking innovation for our customers across retail and hospitality industries.”

Mark Hill, managing director of Beam Suntory Oceania, added, “This collaboration demonstrates our belief in the growth potential of the Australian and New Zealand markets. When other businesses are pulling back, we are forging ahead, bringing Suntory’s spirit of bold ambition to life.”

Further work to establish the partnership is said to occur over the coming months, with each partner retaining its own distinct legal entity.

3 August 2023 - Bradley Weir