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Glenfiddich brand ambassador leads group on Race to Dufftown trail

On 31 July, Glenfiddich brand ambassador Mark Thomson led a group of 11 hospitality industry names on a 90k+ trail throughout Scotland. 

Through their journey, dubbed the Race to Dufftown, a total of £3,135 was raised for Protect Our Winters, with every donation matched by William Grant & Sons and Le Deli Robuchon London.

The trail is inspired by a journey taken by William Grant in 1885, as he searched Scotland for inspiration and opportunity before building Glenfiddich. The expedition took him from Dufftown to Balmoral.

Thomson documented the journey through his Instagram, with the hopes of inspiring industry members and others to follow his footsteps next year.

After runners had crossed the finish line, they were greeted with a dram before being taken on a guided tour of the Glenfiddich distillery

Before the run, Thomson commented: “This adventure will create a lasting impression on the entrants, bringing together all the vales Glenfiddich and Protect Our Winters share, as well as promoting health and wellbeing within the industry. The love of the outdoors, challenge of the landscape and the luxury destination of the distillery creates a memorable occasion for all."

10 August 2023 - Bradley Weir