Westward appoints SipWell Brands as exclusive global travel retail partner

Oregon-based whiskey distiller Westward has appointed SipWell Brands as its exclusive global travel retail distribution partner to boost its presence across international markets.

The agreement takes immediate effect with the aim to boost the brand’s availability across key global hub and top-tier destination airports.

SipWell will focus on Westward Whiskey Original, which was created from locally malted barley and matured in American Oak.

It marks the latest in SipWell’s growing portfolio of whiskies, which includes Kilchoman, Stauning, The Glenturret and many more. The agency also represents ultra-premium rum Dictador, Mexican tequila Casa Dragones, Caribbean rum and Scotland’s Lind & Lime Gin.

Thomas Mooney, CEO and founder of Westward, commented: “We are excited to partner with Sipwell to introduce our award-winning whiskey to new and discerning drinkers around the world. While we hope someday to host these travel enthusiasts at our distillery in the Northwest, we look forward to sharing a taste of our home through our rich and robust whiskey.”

Andrew Torrance of SipWell Brands added: “We are seeing a real growing interest in US single malts across the Travel Retail world and what Westward brings is a range of whiskies wonderfully balanced, but at the same time deep, rich and interesting. We know they will generate real standout across global travel retail. We also know the team will keep pushing at the boundaries with excellent innovations, so the future looks very healthy.”  

17 August 2023 - Bradley Weir