Brockmans Gin launches Orange Kiss to GTR

Brockmans Gin Orange Kiss is set to be highlighted at the TFWA World Exhibition later this year. The exhibition will also be used by the brand to launch a new innovation set to be revealed during the week.

Brockmans is represented exclusively in GTR by spirits brand building specialist JP-GTR, with travel retail industry veteran Jean-Philippe Aucher at the helm.

Throughout the summer, the brand has been promoting at Frankfurt Airport, and is currently running a tasting promotion at Berlin Brandenburg through to the end of September.

The Heinemann partnership will continue in October and November at the travel retailer’s recently reopened Düsseldorf International Airport stores.

Commenting on Brockman’s growing GTR presence, International VP Pierpaolo Indelicato said: “Brockmans has built an internationally growing fanbase of loyal consumers and advocates with just one expression thanks to its standout taste profile. Our ambition with Brockmans’ second expression Orange Kiss is to challenge perception as to what people think of flavoured gin. We have taken a common ingredient – Orange – and we have twisted it to deliver a unique and elevated taste experience the ‘Properly Improper’ Brockmans way.

“Due to interest and market demand the roll out in international markets is progressing faster than initially forecasted; we expect duty free retailers to match listing and availability by end of this year.”

21 August 2023 - Bradley Weir