New sustainable packaging for Midleton Very Rare Barry Crockett Legacy

Midleton Very Rare Barry Crockett Legacy will be presented in new luxury sustainable packaging, replacing the wooden cabinet which has been used since 2011. The new design honours the heritage of the past and the move is said to support Irish Distillers ambition to reduce the environmental impact of secondary packaging.

Crafted predominantly from paper, the new secondary packaging is lighter and designed to retain an ultra-premium look. The colour palette is inspired by the Midleton brand icon, the orchid, while the principal use of duck egg blue is said to be a homage to the paint traditionally used to signify the first filling of a cask at the distillery.

The packaging is also embossed with three expressive symbols; ‘B’ to honour Barry Crockett, a key to represent legacy and the brand signifying orchid.

The development of the new paper packaging has reduced fossil fuel emissions by 50%, gas emissions by 48% and water usage by 42% across the life cycle of production compared to the previous wooden packaging. 

21 September 2023 - Bradley Weir