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Gordon & MacPhail appoints new UK distributor for Benromach

Gordon & MacPhail has appointed CASK Liquid Marketing as new UK distributor for its single malt Scotch whisky distillery, Benromach.

The appointment is part of the brand’s objective to focus solely on their owned brands of single malt scotch whiskies: Benromach and The Cairn. After 128 years as an independent bottler, the company will cease filling spirit into cask from distilleries not owned by the company itself, from 2024. 

The appointment has already come into effect.

Commenting on the new appointment, sales director at Gordon & MacPhail, David King, said: : “We are delighted to appoint CASK Liquid Marketing to distribute Benromach in the UK, bringing their expertise in brand building, training, and distribution to help deliver our ambitious growth plans. As a result, the multi award-winning Benromach will become easier to find in the best spirits outlets in the country, allowing our customers to continue to enjoy our handcrafted Speyside single malt, with its subtle smoky character and distinct flavour profile.”

CASK Liquid Marketing managing director Claire West added: “We are genuinely excited to be announced as the UK distribution partner for such a prestigious whisky. Benromach will complement our luxury portfolio of spirits and provide great opportunities within our prestige on and off trade channels. The award-winning drams are up there with the best whiskies we have ever tasted, and the team can't wait to start spreading the word across the country.”

6 October 2023 - Bradley Weir