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New Aberfeldy range from Bacardi global travel division

Bacardi Global Travel Retail has launched a premium Aberfeldy madeira cask range exclusive to GTR. The range features a trio of aged single malts, bottled at 40% ABV, and are presented in recyclable packaging reflecting the brand’s commitment to combining premiumization with sustainability.

The range comprises three aged expressions, each aged in madeira casks. They include a 12 year old, a 16 year old and a 21 year old. The RRP increases with age, with the youngest priced at $58 USD, the oldest $230 and the 16 year old at $120.

The redesign in packaging has seen a move away from the previous one litre bottle size, to a smaller 70cl format. The outer packaging is now entirely plastic-free and fully recyclable across the range.

The new range comes as claims there is a growing demand for single malt scotch whisky in the GTR space.

John Dewar & Sons malt master Stephanie Macleod commented: “Madeira is Aberfeldy’s best friend. This delicious wine perfectly complements Aberfeldy’s rich character. Aberfeldy is both approachable and complex and has the same sweet rich notes that Madeira wine is famed for. By finishing in Madeira casks, this new travel-retail range gives consumers a point of difference while retaining Aberfeldy’s signature smooth taste.”

Bacardi Global Travel Retail head of marketing Ignacio Vazquez added: “We have created the new Aberfeldy GTR Madeira Cask range for the many whisky lovers and collectors in the know who come to travel retail to seek out new discoveries.  Exclusivity has become an even more important purchase driver in travel-retail since the pandemic, and the outstanding flavors in these whiskies personify Aberfeldy’s affinity with Madeira wine casks.”

13 October 2023 - Bradley Weir