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International Beverage announces two senior appointments

International Beverage has announced the appointment of two senior leaders this week, with Veronica Amago joining as global sales director and Alan Mitchell as operations director.

Amago joins with over two decades of experience, beginning her career with a series of national and international roles at Dyson, her progression into the world of spirits began at Beam Suntory International. She then moved to Whyte & Mackay, with roles including Director, Greater Europe. Here, she was responsible for delivering top-line growth as well as developing and extending the company’s portfolio of products.

Mitchell, meanwhile, begun his career at Hiram Walker, before working at brands such as Allied Distillers, where he held roles as both distillery manager and head of quality, and at Pernod Ricard Pacific. He spent over a decade at Beam Suntory, and also held operations director roles with both DEVRO and Competitive Capabilities. He is said to be delighted to be returning to the spirits business.

International Beverage’s managing director Malcolm Leask commented on the new appointments: “Both Veronica and Alan will further strengthen our management team as we continue to grow our portfolio of brands and businesses. As our two recent acquisitions – Larsen Cognac and Cardrona Distillery – show, we’re continuing to invest and grow in over 85 global markets. It’s equally important to continue to invest in our team; Alan and Veronica both have a truly global skill-set and are exceptionally talented individuals. There’s no doubt we will continue to face challenges but, thanks to the experience leaders like Alan and Veronica bring to the table, I know we’ll be able to continue to move forward with confidence. I look forward to working with, and learning from, them both.”

24 October 2023 - Bradley Weir