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Brown-Forman completes sale of Finlandia Vodka

Brown-Forman Corporation has announced the completed sale of the Finlandia vodka brand to Coca-Cola HBC AG on 1 November. Back in June, the company had disclosed it had reached an agreement to sell the brand for $220 million USD, subject to adjustments related to inventory and other working capital items.

It marks another step in Brown-Forman’s long-term strategic ambition to premiumize its portfolio through brand innovation, acquisition and divestiture.

Brown-Forman’s brands are supported by approximately 5,600 global employees and their portfolio sold in more than 170 countries worldwide.

More information on the company can be found at their website.

2 November 2023 - Bradley Weir