Global rum brand Havana Club has unveiled a limited edition gold bottle of its iconic Havana Club 7 Años, created in collaboration with design and production agency AT Paris.
The bottle features a textured label with metallic hues, emulating swirling liquid gold and paying tribute to Cuban craftsmanship.
The new design incorporates an augmented reality experience.
To add to the festivities, Havana Club has created a limited run of high-end advent calendars to house the bottle alongside 24 delectable chocolates from les Copains de Bastien, and a scannable QR code to access the AR experience.
Havana Club have also partnered with fashion photography icon Yulia Shadrinsky to bring the design to life with a collection of shots.
Ludmilla Stephkov, International Brand Director at Havana Club, commented: “Our mission at Havana Club is to capture the essence of Cuba in a bottle. This special bottling of our flagship expression Havana Club 7 is the perfect opportunity to celebrate the beauty, creativity, and refinement that define both the high quality of our rums and the world of high fashion.”
The golden bottle will be available for a limited time in supermarkets across the UK, Germany, Italy and Spain from this month at an RRP of £27 and €25.
8 November 2023 - Bradley Weir