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Freedom Brewery introduces new brand design

UK based Freedom Brewery has announced the release of a new contemporary design for its core range of craft beers. 

The producers of the new design have opted for a more vibrant and colourful look, while still including the six-pointed Freedom star.

The can designs will roll out across its core range, including Freedom Craft Lager, Freedom Helles, Freedom Pils and Freedom NZ Pale.

The announcement comes of the back of the company announcing over 4.4 million pints sold in 2023, with the redevelopment of its can designs said to be another step forward for the business in terms of its development.

Matthew Willson, managing director at Freedom Brewery, commented: “We have been the experts and pioneers of British craft lager since 1995, so we wanted a bold new design to reflect our position in the market. It feels very exciting to be rolling out a new brand identity which will support our growth and reflect the high quality, natural and sustainable craft beer we produce – no compromise, no shortcuts, no gimmicks.”

14 November 2023 - Bradley Weir