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Whisky Live launching in Dubai, 2024, presented as MaltLive Dubai

Dubai raises the bar yet again with another first in the region: The Whisky Live festival is scheduled to be launched in Dubai as a regional first, in mid February 2024. The festival is presented by the Malt Society Arabia (MSA) in partnership with Paragraph Publishing, the brand owner of the globally renowned Whisky Live brand of festivals.

Presented as MaltLive Dubai for the region, the festival will take place on 17 February 2024 at the Sky Bubble of the iconic Meydan Hotel. The event promises an exciting celebration of the world of whisky, catering to both enthusiasts and newcomers.

For visitors and participants, there are two ticket categories in offer:

Silver Band (AED 299 / £65) – This is the general entry ticket which includes free tastings throughout the day, paid entry to the VIP lounge, and the option to purchase food from a number of vendors offering global cuisines.

Gold Band (AED 699 / £150) - The VIP category ticket includes free tastings, entry to all event areas including the VIP lounge, and priority access to a range of masterclasses and an international buffet at the exclusive VIP food court, all day long.

A pre-event gala dinner is scheduled for 16 February, which will be attended by senior representatives from various global spirits brands, whisky bloggers, social media influencers, journalists and celebrities.

Malt Society Arabia (MSA) is a membership based organisation founded by whisky enthusiasts Puneet Sud, Sujeet Mitra, and Ganesh Iyer, as a means to share their unwavering fascination for single malt whisky. The organisation creates unique experiences for its community members including whisky events and tastings, virtual and in-person sessions with industry experts, distillery visits, and limited-edition members-only bottlings of delectable spirits.

The MSA partnership with Whisky Live will be spearheaded by Sujeet Mitra, supported by his co-founders and the core leadership team at MSA.

“Malt Live 2024 is testament to Dubai’s stubborn desire to be there first, all the time, every time,” stated Puneet Sud. Sujeet Mitra added that he believes the “event will doubtlessly prove to be a game changer for the local industry”.

For more information about MSA or Malt Live Dubai festival, go to

8 December 2023 - Bradley Weir