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Barfection launches new training programme with The Drinks Trust

Drinks and hospitality charity The Drinks Trust is expanding its Develop offering with a new education programme with Barfection. The new Barfection Academy programme will be powered by Kingsland Drinks.

The new Barfection Academy programme will be powered by Kingsland Drinks, as part of its long-standing partnership with The Drinks Trust. The organisation is dedicated to supporting the drinks industry, offering financial aid, wellbeing support and opportunities for skills development.

The course will look to upskill in the following areas:

-       Wine Basics (Identifying different wine types)

-       Cocktail Mastery (Mixing, shaking and presenting)

-       Beer Insights (Exploration of beer styles)

-       Personal Selling & Promotions (Help to develop essential customer service skills)

Barfection founder Tom Nolan commented: “Barfection is a company that is built on giving people a chance. We’re thrilled to be able to work with companies such as The Drinks Trust and Kingsland Drinks, who share so many of our own values. Together, I know we can change lives forever.”  

Jo Taylorson, a member of Kingsland Drinks’ Thirsty Earth team, added: “We’re long-standing supporters of The Drinks Trust, having backed the charity for over a decade. We’ve championed the charity’s DEVELOP programme for some time, focusing on building up the wealth of talent we have in our industry. It’s with pride that we team with them again, alongside Barfection.   

“It’s incredible to offer this direct support to disengaged young people and help them to find their feet within an exciting and ever-changing industry. Schemes such as this one really do help to build a better drinks industry, now and for the future. It’s an honour to be a force behind it.”  

9 January 2024 - Bradley Weir