Havana Club refreshes bottle designs for new year

Cuban rum brand Havana Club has announced the refreshment of its bottle designs for the new year, with the intent of modernising and premiumising its core portfolio.

Among the changes include the flagship Havana Club Añejo 7 Años, which puts the Cuban provenance front and centre, with a design inspired by Havana’s iron doorways. It also includes the signature of the late creator Don José Navarro Primer Maestro del Ron Cubano and the bottle capsule now includes the number 7.

The complete list of expressions with design refreshes are as followed:

·       Havana Club Añejo 7 Años

·       Havana Club Especial

·       Havana Club Original – Añejo 3 Años

·       Havana Club Cuban Spiced

·       Havana Club Smoky

Alexa Varela, Head of Portfolio at Havana Club, commented: “As the leading Cuban rum brand, we're very excited to unveil a new look for our renowned Core range that speaks of our proud heritage. While the liquids crafted by our skilled team of Maestros del Ron Cubano stay true to their roots, the refreshed labels add an innovative touch that blends modernity with tradition, enhancing experiences for customers and bartenders from all corners of the world.”

Reflecting on the project, Rosalind Michaluk, Strategy Director at Pearlfisher London, shared: "We were thrilled to collaborate with the Havana Club team to reinvigorate and redesign a global spirits icon for the next generation of rum drinkers. It was important to dial up the brand's unmistakable, timeless Cuban DNA across a newly harmonised brand portfolio while championing each liquid's unique story, authentically reaffirming its status as 'El Ron de Cuba' – the rum of Cuba."

For more information on Havana Club and its new year design refresh, visit here.

11 January 2024 - Bradley Weir