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Leadership change announced at Brown-Forman

Jack Daniel's owner Brown-Forman has announced forthcoming changes to its European leadership and executive leadership team. Yiannis Pafilis will become executive vice president, president, Europe and join the executive leadership team. The changes will be effective as of Friday 1 March 2024.  
 
Pafilis’ new roles will see him leading the long-term strategy for Europe and growing the company’s European markets. With 25 years’ experience at Brown-Forman, Pafilis’ former roles have included group general manager of Southeast Europe; vice president, managing director, Germany and Czechia; and he is currently cluster leader of Germany, Czechia/Slovakia and Poland, as well as leading Europe’s commercial strategy.  
 
Lawson Whiting, president and CEO of Brown-Forman comments: “Yiannis’ deep industry knowledge, ability to motivate diverse teams, and experience seeding and sustaining profitable growth across Europe, have prepared him well for this expanded leadership role. He navigates complex and challenging environments with tremendous skill and agility, and unites people to create an inclusive, values-based organization.” 
 
Pafilis takes over the roles of executive vice president and president, Europe from Marshall Farrer. Farrer will retain his current responsibilities as chief strategic growth officer, as well as continuing to serve on the executive leadership team and Brown-Forman board of directors. 
 
Says Whiting: “Marshall played a critical role in growing our business, brands, and people in Europe. He provided valuable leadership in establishing a stronger owned distribution network in Europe and built a high-performing team rooted in the values of Brown-Forman. I am very appreciative of his leadership in this important part of the business, and look forward to partnering more closely with him to advance the strategic long-term growth of the company.” 

1 February 2024 - Lucy Schofield