Bearface Canadian whisky reaches Tesco shelves
The deal secured by the brand’s distributor Mangrove Global has seen the spirit stocked nationwide in Tesco stores as of the end of January.
Nick Gillett, managing director of Mangrove Global comments: “As purveyors of the very best independent spirits brands, our focus is to deliver what grocery stores want and need, as well as ultimately quench their customers’ thirst for exceptional drinks.
“All of us at Mangrove have, since the beginning, admired the ethos behind Bearface – knowing full well that it caters to a modern curiosity and sense of adventure that consumers are looking for. This is just the start for the brand and we look forward to seeing its success in Tesco.”
Helen Barugh, channel director for grocery at Mangrove Global adds: “In a world where customers want to drink better spirits that are specially crafted, as opposed to industrially produced – Bearface is an exceptional option. And this new listing by Tesco confirms exactly that.”
The supermarket will stock Bearface Triple Oak Canadian Whisky, a blended whisky aged in ex-bourbon American oak barrels, then French oak wine casks and finally using air-dried Hungarian oak.
The brand recommends a signature serve with the bottling: ‘
The Old Fearless’, Bearface’s take on an Old Fashioned, with Canadian flavours.
Retailing at £36, Bearface Canadian whisky is available at Tesco stores nationwide and online.
2 February 2024 - Lucy Schofield