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Paragon Brands named as exclusive UK distributor for Zamora spirits and liqueurs

The drinks importer-distributor Paragon Brands has announced that it will be the exclusive UK distributor of Zamora Company spirits and liqueurs. 
 
Zamora’s portfolio includes Licor 43, Martin Miller’s Gin, Villa Massa liqueurs and Yellow Rose American Whiskey. The acquisition by Paragon Brands follows its other brand distributions, including ┼╗ubrówka Vodka and Bob Dylan's Heaven’s Door whiskey. 
 
Paragon Brands managing director Chris Jones comments: “We are thrilled to be working with Zamora Company and its portfolio of premium spirits. At Paragon Brands, we thrive on partnering with premium and distinctive brands, offering UK consumers a unique experience in an ever-evolving market. 
 
“Given their recent success and growth, Zamora’s catalogue of prestigious products has clearly struck a chord with consumers. This exceptional family of premium brands showcases their masterful blend of rich flavours, natural ingredients, and storied traditions. This perfectly aligns with our portfolio of pioneering brands, united by quality, substance, and a rich story to tell. We look forward to shaking up the UK market together.” 
 
Jeremy Rockett, area manager UK & ROI at Zamora Company, adds: “Zamora Company has over 70 years of experience of selling and marketing top quality products around the world, and we look forward to Paragon Brands helping us, as Chris says, shake up the market a bit, and find our place in both at-home and on-premise consumption.” 

2 February 2024 - Lucy Schofield