Takamaka rum to join Speciality Brands portfolio
Speciality Brands will take over from the Highball Brands as UK commercial and marketing representative for Takamaka as of 1 March 2024.
Distilled and blended in the Seychelles, Takamaka rum was founded by brothers Bernard and Richard d’Offay in 2002. The brand’s ranges include the Seychelles series and the St André series.
Bernard d’Offay, co-founder and export director, comments: “We are incredibly excited about this next stage in our development and we can’t thank Highball enough for everything they have done in terms of building the brand. Fabrice and the team have allowed us to achieve great presence at some of the UK’s greatest bars and restaurants and we wish them every future success.
As we join Speciality Brands, their category expertise, market reach and the scale of opportunities they present to Takamaka will be key in the next step of our journey. We’re looking forward to driving Seychelles rum and achieving our full potential in the UK with their knowledgeable and passionate team.”
Managing director of Speciality Brands Chris Seale adds: “The breadth of our rum portfolio is unique in the UK and we are thrilled to be strengthening it with the addition of Takamaka. We are extremely passionate about high-quality spirits with compelling stories. Takamaka’s fresh approach to rum presents an exciting new challenge for our team. We can’t wait to get stuck in and spread the word about Seychelles rum in the UK.”
5 February 2024 - Lucy Schofield