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Sapling Spirits launches at Waitrose

Climate-positive brand Sapling Spirits launches its premium vodka in Waitrose stores this month, in an expansion of its retail presence.
 
Founded in 2018, the brand is committed to sustainability. Toward that goal, Sapling Spirits decarbonises its supply chain through thoughtful packaging, planting a tree per bottle and reducing waste. With a mission to plant 1 million trees by 2027, each bottle from Sapling Spirits has a unique code to share information about the tree and the planting project. 
 
Sapling’s vodka is four times distilled from 100% British wheat and blended with charcoal-filtered, deionised water. The brand was awarded B Corporation status in 2022. 
 
Ivo Devereux, co-founder of Sapling Spirits comments: “This is a significant milestone for Sapling Spirits, partnering with Waitrose will support our retail expansion plans to further distribute nationwide. 
 
“We are thrilled that the Waitrose team shares our values in sustainability, local sourcing, and transparency when communicating with consumers. We’re excited to expand our footprint across the UK and share our eco-conscious spirits with a larger audience.”
 
John Vines, partner & spirits buyer at Waitrose adds: “We're excited to introduce Sapling Climate Positive Vodka to our stores —a perfect blend of quality and sustainability. Sapling's dedication to crafting exceptional and eco-conscious spirits resonates with our values. With more of our customers sharing feedback that they want to see more eco-conscious brands on our shelves, Sapling’s premium Vodka should be a leading spirit to try from our collection with a sustainable difference.”
 
Sapling vodka will be available to purchase at £32 at 252 Waitrose stores across the UK. 

7 February 2024 - Lucy Schofield