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South African wines brought to UK retail through Kingsland Drinks deal

Greater Manchester-based wine and spirits distributor Kingsland Drinks has partnered with Boland Cellar winery in South Africa. The partnership will bring Boland Cellar wines to the UK off-trade.
 
Boland Cellar is based in the Paarl region, home to many of the Western Cape’s wineries. The winery holds sustainability as a core ethos, and has received a WWF Conservation Champion accreditation. 
 
Kingsland Drinks buyer Andy Hoyle comments: “South Africa offers wines of wonderful, consistent quality and incredible value for money - both of which are key for consumers at the point of purchase in the wine aisle. 
 
“This partnership means that Kingsland Drinks can offer a wide range of wines, styles and price points to UK retailers looking to bolster their South African wine ranges in store, with a product to fit every requirement - including exclusivity if a retailer wishes to take a wine or range from another Boland Cellar offering.”
 
A variety of Boland Cellar ranges are available to UK retailers, including mid-tier and premium collections. 

9 February 2024 - Lucy Schofield