South African wines brought to UK retail through Kingsland Drinks deal
Greater Manchester-based wine and spirits distributor
Kingsland Drinks has partnered with Boland Cellar winery in South Africa. The partnership will bring Boland Cellar wines to the UK off-trade.
Boland Cellar is based in the Paarl region, home to many of the Western Cape’s wineries. The winery holds sustainability as a core ethos, and has received a WWF Conservation Champion accreditation.
Kingsland Drinks buyer Andy Hoyle comments: “South Africa offers wines of wonderful, consistent quality and incredible value for money - both of which are key for consumers at the point of purchase in the wine aisle.
“This partnership means that Kingsland Drinks can offer a wide range of wines, styles and price points to UK retailers looking to bolster their South African wine ranges in store, with a product to fit every requirement - including exclusivity if a retailer wishes to take a wine or range from another Boland Cellar offering.”
A variety of Boland Cellar ranges are available to UK retailers, including mid-tier and premium collections.
9 February 2024 - Lucy Schofield